New Zealand: role of technology in domestic violence

17:35 Jul 27 2015 Auckland, New Zealand

When we think about domestic abuse, examples that readily come to mind are likely the physical and verbal kind. Women’s Refuge is highlighting the fact that these aren’t the only concerns with its latest campaign which aims to fight against and raise awareness of technology’s role in abuse.

The campaign, with creative by Saatchi & Saatchi, coincides with the Women’s Refuge annual appeal which highlights the increasing role technology is playing in fuelling domestic violence, a release says.

“Domestic violence isn’t always about physical violence,” Women’s Refuge chief executive Ang Jury says. “Everyday technology, such as mobile devices and social media platforms are increasingly being used as tools to monitor, manipulate, shame and control women easily at a distance.”
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